Jobmagic Platform
Jobmagic Platform powers social recruiting for both corporations (Jobmagic Enterprise) and individual recruiters. Jobmagic covers recruiting on 300 social networks and provides its users with exposure to over 100 million job seekers on the Web.
Jobmagic platform includes the following five modules which together deliver high social recruiting ROI:
- Social Media Optimization
- Social Media Publishing – Intelligent Scheduler™
- Referral Hiring
- Talent Networks
- Candidates Profile Database
1. Social Media Optimization
Social media is a new communication channel which requires new tools for targeted content delivery. On the Web, we would SEO our job postings to get the attention of the right candidates. We would optimize them with keywords, smart URLs, and other techniques to push them to the top of the search results.
On Social Media, the job postings are not found via keyword searching. They are found by sharing, liking, recommending and by other viral actions. To get the attention of the right candidates on social media, job posting needs to be made viral to easily "travel" through social media. Job postings needs to be social media optimized (SMO) to deliver results.
We identified and implemented in Jobmagic the seven steps to make job postings Social Media Optimized:
Social Media-Native Postings – Job postings show natively in Facebook®. People live on Facebook; keeping candidates on Facebook increases the rate of applications by 30–50%.
Time – Social media brought a new dimension to talent sourcing, the time-line. When and how often you publish has significant importance in attracting the right talent. The fully automated Intelligent Scheduler™ publishes jobs at times when people pay most attention.
Content – Rich content encourages sharing into referral networks. Job postings optimized through Jobmagic's platform feature a complete company social media footprint, private career micro-site, talent network sign-up and deep employment branding.
Sharing – One-click sharing enables high sharing rates across 300 social media networks.
Engagement – Embedded interactive features such as a company's YouTube channel and blog increase engagement and make the employment brand memorable.
Visibility – Jobmagic publishes jobs to all social media destinations (e.g. Facebook tab and wall, LinkedIn® status, Twitter account). In addition, the platform uses semantic matching and advanced filtering to send automatic job notifications to well-suited candidates.
Personalization – Personalization gives recruiters powerful competitive advantage in attracting the right talent. Jobmagic's job postings feature recruiters' social media profiles and a blog, area of expertise, personalized micro-site and a direct messaging link: "Ask the Recruiter™."
2. Social Media Publishing – Intelligent Scheduler™
Social media brought a new dimension to talent sourcing: the timeline. When and how often job postings are published has significant importance in attracting the right talent. The Intelligent Scheduler™ automatically publishes jobs at optimum times when referral network members pay the most attention. That way jobs have the highest visibility in referral networks and reach the most prospective candidates. Jobs are automatically published to a user or a company Facebook wall, multiple Twitter accounts and LinkedIn Status Update. In addition, jobs can be published across 300 social networks at any time.
3. Referral Hiring
Referral hiring is often a source for the best candidates. Jobmagic enables recruiters and/or employees to tap into all their referral networks from a central place. Jobmagic automatically locates a recruiter's contacts across Facebook, LinkedIn, and Twitter. This provides a 360-degree view of prospective candidates on all three major referral networks. Recruiters can search and filter their referral networks by skill keyword, employer, location, and school. Once a recruiter decides who to send a job opening to for consideration, an unlimited number of job notifications can be sent for free.
4. Talent Networks
With the Jobmagic platform, employers and recruiters can capture the majority of passive candidates who express interest in future job openings. The viral nature of social media delivers job postings predominantly to a large number of valuable passive candidates. Those candidates are not ready to apply but may be interested in the right opportunity in the future.
Without a Talent Network option, companies lose 90% of the passive candidates on social media.
Jobmagic places a Talent Network sign-up link – "Not ready to Apply? Join our Talent Network" – on all company job postings. Candidates who are not ready to apply can opt into a Talent Network by providing basic contact information. The contact list can be exported to any CRM system or ATS and used for proactive marketing of employers' jobs. This dramatically increases an employer's available talent pool, amplifies referral hiring, and increases engagement with the employer brand.
5. Candidates Profile Database
Candidates are sourced mainly from social media and automatically matched to job openings. They are scored and ranked for each position based on the fit between their skills and job requirements. In addition, recruiters can use advanced filters to quickly zero in on the best candidates. Candidate profiles include a resume, links to social media profiles and contact information. Recruiters can contact candidates via email, phone or Facebook for free.